Website & Application of
Client: Cosmobutler GmbH, Switzerland’s leading on-demand household service for laundry, dry-cleaning, carpet cleaning and home cleaning
Industry: Internet of Things (IOT), e-commerce, home delivery
Objectives: New web-platform and new App to order on-demand services
B-works role: UX Design, Front-end development, Back-end development, Conversion Optimization, SEO, SEM
Technology: CMS Drupal 8, PHP
Project size: 1’000+ man days, over 7 team members at B-works
Cosmobutler has continuously evolved by applying learnings from customer feedbacks and by turning them into new features. The goal of the new website and app was to scale the Cosmobutler platform to the next level, which could handle larger order amounts, while being easy to use. After user testing and fine-tuning the customer personas we applied advanced UX techniques to create an upbeat, user-friendly front-end website and application, which allow placing an order with few clicks. The back-end was developed using Drupal 8 as a reliable and scalable CMS, which connects to the CRM, the driver app, as well as the supplier IT platform. Cosmobutler is the result of extensive growth hacking, focusing on Analytics and SEO, which yields strong and cost-effective conversions to this day.
Cosmobutler is a multi-Service Booking, Logistics, and Order Fulfilment IT Platform. Current services on the platform include Home Cleaning, Upholstery Cleaning, as well as Home-Delivery and Drop-off Points for Laundry & Dry Cleaning, Shoe Repair and Carpet Cleaning. Cosmobutler currently serves the main German-speaking urban areas in Switzerland, including the Greater Zurich Area, Basel, Bern, Lucerne, Zug and Winterthur. Cosmobutler has developed a proprietary Web-App and online platform that may be used for offering home and office services to B2C and B2B customers. The Cosmobutler IT system, which is marketed as software as a service (SAAS), enables local providers such as laundry shops, to receive and fulfil customer orders at high quality standards.
The goal was to re-launch the website, including a web-app which would allow customers to easily order with few clicks. The back-end was to be scaled up to allow for larger order volumes. At the same time a reliable content management system was to be introduced which would allow a powerful content and marketing strategy, including SEO implementation.
The objectives of the project included:
B-works is the ongoing CTO of Cosmobutler and has accompanied the start-up from its early phase through its growth to becoming an established organization, covering the German-speaking part of Switzerland. In its role as CTO, B-works supports Cosmobutler with a Product Owner as the intermediary between business needs and technology features. Software development is done by front- and back-end developers at B-works, while SEO and Marketing is taken care of by the Marketing practice at B-works. Cosmobutler is an exciting opportunity for B-works to use Scrum by drawing from its experience with Drupal 8 development, as well as UX and growth hacking, including SEO, to involve a broad range of team members with their respective talent and skills.
Key for successful and on-time delivery of this project were the following factors:
The main challenge faced in the Cosmobutler project was to develop a usable software product which would integrate seamlessly and cater to the needs of three main stakeholders:
A key learning was that feedbacks from all stakeholders need to be carefully examined, understood and finally prioritized before turning them into software features for future releases. A further learning was that a well planned and executed SEO strategy in the highly competitive online delivery market may take several months to be implemented, yet yields promising results in the form of high quality traffic (i.e. attracting the right clients), as well as low conversion costs.