E Commerce Consulting & Online Shop Development

Find the right shop system for your online business

We’ll create an e-commerce platform for you and will support you with our e commerce consulting and online shop services. Firstly, we identify the needs of your customers, as well as the value proposition and the economic metrics for your business. Then, we implement and integrate the right kind of technology to enhance your business success. We ensure you have the best possible online representation, including for mobile devices. In addition, we integrate various goods management systems, such as payment platforms, stock and logistics management and analyze the data for your online shop. We also support you with your online marketing, using our training and experience in conception, development, marketing and conversion optimization and applying this to different industries.

 

 

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Our E commerce consulting covers two initial scenarios:

A: You don’t have an online shop yet but would like to create, plan and implement a successful e-commerce concept for your company.

B: You already have an online shop but would like to increase your important KPIs such as your conversion rate, basket size (amount per order) or customer lifetime value.

 

A: Setting up a new e-commerce concept and developing an online shop

We’ll support you in developing a strategy, concept and, finally, an online shop itself. To achieve this, we focus on the following points, which are crucial for the success of your online shop:
 

1. The concept, usability and user experience

In this area, when it comes to e-commerce consulting, we focus on creating a long-lasting impression and, above all, an inspiring user experience. In doing so, we place great importance on developing a language that appeals to your customers, with the help of design components, such as photos or graphics. We know how important the first impression is. However, in our opinion, this isn’t everything when it comes to completely winning over your customers.

For this reason, we design a simple and user-friendly navigation system to avoid confusion or ambiguity. We also integrate security certificates to guarantee security for your customers and build trust. We also want to fully understand your unique ideas so we can represent these in a structured and prominent manner. In addition, this step defines your strongest USPs (Unique Selling Points) and creates an editorial plan for your own blog and page content. Based on our experience with previous projects, we know the importance of having a compelling and meaningful "About Us" page. For this reason, we also pay considerable attention to ensuring this page is just right.

Using interactive prototypes, we test the shopping experience for your online shop for both web and mobile devices and optimize this before publishing online. Also, in the development phase, we consistently gather customer feedback, which helps us to work towards continuous improvement.

An overview of the B-works online shop checklist:

  1. Creating a great first impression
  2. Specifying photos and imagery
  3. Developing simple, user-friendly navigation
  4. Uncovering your unique ideas
  5. Defining strong USPs (Unique Selling Points) 
  6. Creating a blog and content plan
  7. Creating a compelling and informative 'About Us' page
  8. Working on the shopping cart and shopping experience to optimize these processes.
  9. Gathering feedback from customers and testers
  10. Embedding security certificates to guarantee customer security
  11. Guaranteeing a great mobile experience for customers visiting the shop

 

 

2. Website development and launching your online shop

In this step, we define the appropriate ERP (enterprise resource planning), CRM (= customer-relationship management) and CMS systems (content management system). We then connect and configure these. Also, we develop and implement the web design, ensuring a suitable loading speed and performance (ideally, less than 3 seconds). As soon as the website and shop have been developed, we connect these to the relevant interfaces. These can be, for example, logistics, warehouse management, a delivery service, payment providers, SMS services, email services or hosting providers.

The B-works checklist for online shop development at a glance:

  1. Selecting the ERP, CRM and CMS systems, connecting and configuring these
  2. Developing and implementing a web design 
  3. Developing a website and shop and connecting these to the relevant interfaces (logistics and delivery service, warehouse management, payment providers, SMS, e-mail and hosting providers)
  4. Optimizing loading speeds and performance: Ensuring that the loading speed is as fast as possible, ideally less than 3 seconds
     

 

3. Marketing

We develop a targeted SEO strategy (search engine optimization) and set up meaningful marketing channels through KPIs (such as AdWords and the Display Network) to target the various visitors to your site with the right products. We use live chat and round-the-clock services to help potential customers reach a quicker decision. At the same time, as part of our e-commerce consulting service, our team always checks for any useful special incentives (such as coupon codes) that will work for you. It’s also important to find out if there are any suitable affiliate programs for your website. 

In addition, we plan your newsletter marketing and set this in motion for you. We’ll also take care or your social media presence. Last but not least, we monitor the relevant KPIs using (Google) analytics, continuously measuring and tracking progress to constantly improve usability, as well as developing the KPIs.

The B-works checklist for online shop marketing:

  1. Developing a targeted, non-paid-for SEO search engine strategy
  2. Implementing strategies for paid marketing channels (SEM such as AdWords, Bing, Display)
  3. Targeting specific visitors with the right products
  4. Embedding live chat and helping potential customers to reach faster decisions
  5. Checking whether redeemable coupon codes will benefit you 
  6. Planning and implementing newsletter marketing 
  7. Planning and implementing social media strategies
  8. Checking and implementing affiliate programs
  9. Embedding analytics and relevant KPIs for measuring and tracking. Continuously improving usability and KPIs
     

 

B: Working on an existing online shop for conversion optimization

Every visitor to your website and your online store is a potential customer. Your conversion rate is worked out according to a final total when comparing the number of orders with the number of active users.

In a nutshell, conversion optimization is the number of orders divided by the number of visitors to your page or store. Just like you, we want to achieve the best possible conversion rate. The higher the conversion rate, the more effective your online shop will be, i.e., website visitors are finding the right products and are confident when purchasing from your shop. That's why conversion optimization is all about constantly increasing your conversion rate. This means it’s one of the most powerful marketing techniques. Furthermore, you don’t have to spend on advertising or SEO because conversion optimization constantly brings down the cost of acquiring a new customer or order.

Our first step is to define the desired target actions that website visitors should carry out when visiting your shop. Once these have been established we create four to six customer personas that represent the demographic behavior and personality types of your target customers. It’s important to be able to show the different phases of the purchase process through targeted personas. Based on these findings, we can then convert the content, design and functional requirements into UX models and designs.

UX Design, SEO and software development then run in parallel according to priority. Read our blog post or case study to find out more about conversion optimization, our approach and how we succeed in conversion optimization.